Product Marketing Manager Horeca Cucine Professionali

Product Marketing Manager Horeca Cucine Professionali


Product Marketing Manager Horeca Cucine Professionali

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Ali Professional, Business Unit ofAli SpA, specialized inHead Huntingfor Manager / Director profiles, is supporting a prime multi-national Company with focus on for HORECA Channel. For the Italian Sales Branch based in VENICE-MESTRE area, I am looking for the Position of:

Product Marketing Manager HORECA / Professional

The role will report to the Global Marketing Manager based in the HQ (Northern Europe). This role is a new Position created in the Organization Chart of each Sales Branch all around EMEA. The role will developLOCAL Marketing MIXactivities accordingly to theGLOBALMarketing strategies decided by the HQ.

Conception, implementation, analysis and further development ofcustomer lifecycle management, considering all customer touch points
experience intelemarketingand lifecycle management to generate pipeline and additional services during the customers' lifecycle
Sets the regional goals, defines and implements themarketing strategy, connected to the general strategy of the area, in coordination with the GM and area marketing
Represents the Italian Country, bringing back with the Marketing Director requirements and awareness of local region to the area marketing team
Plans and managesExhibitions(I.E.SIGEP,HOST) and marketing communication
Collaborates with the area marketing and agrees the rollout of central campaigns to the region
5 people managed: Marketing, Inide Sales & BDM, Product Application, Pre-Sales + 2 Chefs

Marketing professional with long-term experience in commercialB2B marketingforHORECA CHANNELand infield marketing
Proven experience working with sales teams and supporting programs to drive awareness andsales; telemarketing exp. highly desirable
Marketing automationandcustomer lifecycle managementexperience and understanding ofCRM(I.E) Salesforce
Strong, tested experience working within an international organization
Experience working in adynamicenvironment
Demonstrated ability to work collaboratively andresolve conflictacross different functional areas in a matrix organization, demonstrating skills ininfluencing,negotiating, and the ability to work in with ambiguity
Bachelor level degree or professional qualification in marketing or related subject


Team player,Out of the box, Cross-functional mindset
Entrepreneurialmindset + ability to be innovative, adaptable,flexible, open to diverse ways of thinking
Highly organized and data driven, ensuring all decisions are informed with the right insight and supported with the relevant reporting
Fluent English,Germanor French could be a plus
Ability to communicate effectively and present information in a variety of different formats to employees and managers at all levels and in multiple cultures across the organization
Leadershipskills with the ability to empower and inspire the team to create additional customer benefits
Ability to foresee, interpret and rapidly respond to market changes by adjusting marketing strategies and realigning priorities
Deep understanding ofsales cycles, buyers,customer needs, and the customer lifecycle management
Executive level interpersonal and problem solving skills with the ability to challenge internal teams, successfully influence and quickly build credibility to maximize organizational growth and profitability
Strong service oriented and consultative marketing approach in order toeffectively engage with KAM, NAMandBDMcolleagues
Ability to consistently produce results on time and withinbudget

Company car

Our Client is a dynamic, international company environment, with a sustainable growth. We offer an attractive, performance-related payment package. We are an efficient, process-oriented organization, where the individual responsibility and self-organization of our employees as „entrepreneurs within the company" are particularly advanced.

Risorsa: Alispa


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