For our Client, an important Italian Company operating in theFashion & Luxury Market with innovative Services and Products in the WEB Market, for the developing of their Internal Support Structure, we are looking for the following Profile:
The Senior Brand Communication Specialist will be instrumental in devising, creating and executing innovative and strategic initiatives that drive brand awareness.
As a brand expert, you will be managing the branding of all social media campaigns. Versatility is key for this role, the ideal candidate has proven creative marketing skills, business development orientation, and analytical aptitude in tracking marketing performance.
The Senior Brand Communication Specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
Create and implement a long-term communication strategy, producing a yearly commercial calendar plan.
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Pitch and plan creative marketing campaigns to build a stronger brand presence within target communities.
Ensure coordination / alignment between communication strategy and website content / catalog.
+3 years of brand communication experience
English and Italian fluent Speaker
Proven track record of impactful marketing and analytic skills, which demonstrate understanding of key business drivers
Knowledge and passion for fashion, designers, brands and the most popular social platforms
Ability to collaborate with functional teams, comfortable with change and able to navigates through ambiguity and conflicts
Well organized with high project management skills
Ability to tell creative stories for organic social media channels
Strong copywriting skills
Place of work: FIRENZE (ITA)