Data, Analytics & InsightNew York,New York
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:
deep knowledge we have of our clients' businessconfidence to challenge what's gone beforethe support to go further than we thought possible We are looking for a Data and Audience Strategist -Associate Director who will work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation as well as audience architecture to support strategy, planning and campaign activation. Core Responsibilities:
Develop first party data acquisition strategy, evaluating client landscape and working directly with key stakeholders (client & agency) to identify existing available data to develop holistic data strategyLead the creation of audience strategy for retention, acquisition, and opportunistic white space to deliver growthCreate audience insights, market, and audience sizing, leading to audience creation/ segmentation to support growth strategyCreate test & learn agenda in partnership with planning, investments, and activation teamsIdentify and evaluate most relevant data sources (survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location…), data-driven solutions and technology partners (identity, CRM, CDP…)Update clients about industry trends/changes impacting audience strategiesLeverage WM, groupM, WPP partners and data-driven capabilities to uncover additional client opportunities for organic growth, pilot testing, etc Required Skills / Experience: Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 5 to 8 years of work experience in audience and data strategy applicable to marketing and/or mediaKnowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …)Strong analytical, critical thinking, and problem-solving skillsStrategic Thinker & DoerStrong speaking and written professional communication skillsThe ability to thrive in a fast-paced and deadline-driven environmentGrowth mindset, exhibits curiosity and excitement to learnHigh sense of accountability and ownershipCollaborative with a partnership mindsetThe base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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