Brand Manager Learning Technologies

Zing is a global company looking for a dynamic, growth orientated person with experience in managing brand and multi-channel marketing.
You will ensure that we provide our leads with a seamless digital experience, with a focus on driving traffic, raising brand awareness and optimising the customer journey.
This is a full-time employment position, reporting to Head of Global Marketing and Communications in our Head Office in Germany.
Requirements Work closely with global and product marketing in order set up regional brand positioning and develop brand awareness for the UK and AFRIKA marketsPreparation of market and competitor analyses as well as trend observationProject responsibility, planning, coordination and implementation of various marketing mix elements:Build a comprehensive and creative campaign calendar and execute it to budget and deadlineCreate and manage paid media campaigns across a variety of environments and platforms, including Google Ads, LinkedIn, Twitter, Facebook, etc.Planning and implementation of creative brand events and webinarsManage email campaigns and newslettersManagement of external agencies and service providersBecome our local champion for HubSpot and WordPressContinually monitor and evaluate performance across all activities, and advise recommended optimizations to achieve desired KPI'sPrepare monthly reports on our marketing campaign's performanceClose coordination with the international sales departmentAddress different target groups via different marketing channelsBudget responsibility
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