Crm & Loyalty Manager

Join Starhotels and become part of our Marketing Team, in our Headoffice in Florence.As a CRM & Loyalty Manager, you are an analytic mind who enjoys creating strategies for increasing engagement with clients, keeping them passionate about Starhotels.Your responsibilities include:Shape the CRM strategy and roadmap towards highest brand by focusing on content personalization, communication across all relevant channels (web, email, mobile, social) and data driven marketing.Implement efficiently CRM strategies across the organization to optimize customer value and engagement.Coordinate with RCS and Team Loyalty for updating master data sheets and allocation of points for I AM STAR members.Update I AM STAR database according to the clients' enquiries.Ensure coordination between CRM and CMS to guarantee the correct allocation of I AM STAR members points.Deliver reporting on the effectiveness of different campaigns and activities.Coordinate with the Marketing Team regarding all the activities/initiatives.Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements. Exceed expectations revealing:A unique personality and a true passion for hospitality.Proven experience in the role.Strong analytical thinking and attention to details.Proactive mindset and positive thinking.Proven social networking experience and social analytics tools knowledge.Knowledge of online marketing and good understanding of major marketing channels. We welcome guests from all over the World, so it's important for you to speak:Italian – fluentlyEnglish – fluentlyAdditional languages are a plus. Unlock a world of benefits including:Exclusive discounted stays within the group.Discounts on local businesses.Ticket Restaurants for delightful dining.Performer Management Program. Embrace growth with:Exceptional career advancement opportunities.An attractive compensation package based on your experience.The chance to be a part of an ambitious, caring organization. Join us to shape your outstanding career!Send in your application and let's create exceptional memories together.