Job Description As Influencer Specialist you contribute to added customer value, a strong brand and increased sales by being responsible of influencer strategies & tactics. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You set strategies and plans, implementing, executing and following up on influencer activities and engagement including paid partnership. You work closely with the Fashion PR Lead and the Showroom Team to build a network of ambassadors for H&M to maximize synergies between earned and paid relationships. Your responsibilities: Influencer strategies & tactics Influencer Strategy & Tactics Build a Sales Market or Planning Market strategy for influence stakeholers (social media influencers and celebrity talents), together with the PR & Communications Manager, based on insights regarding customer, brand, media & competitive landscape Drive the influencer strategy/tactics, implement, execute, follow up and analyze both paid and earned influencer activities, based on the global, regional and local communications & marketing plans. Operationally responsible of influencer tasks such as visiting stores, picking garments for influencers, sending packages etc. Manage research and influencer mapping. Supports the Customer Activation Team with relevant influencer data and recommendations, both for paid and earned initiatives. Proactively provide relevant input to the global team in terms of Affiliate collaborations Agency Collaboration Manage contact with collaborating agencies in connection to influencer activations You take part in negotiating contracts with influencers/talents agencies and work with internal and external legal teams Networking & relationship building You act as a brand ambassador for H&M Identify, maintain and develop a network on a Sales Market level with the appropriate influencers, celebrities and other opinion leaders. Work proactively to get earned product placements and present latest collections and news. Carry out influencer appointments connected to the planned influencer activations together with the Fashion PR & Showroom Team Follow up Monitors and analyses the results of influencer activities in order to calculate ROI insights and measure impact of local strategy, both through internal data but also with influencer data gathered by collaborating agencies and relevant systems/ providers Consolidate results and learnings to share with local sales team and regional CA&Mkt team Collaboration/Stakeholder management You ensure a close collaboration with the Fashion PR & Showroom team to maximize synergies between paid and earned relationships You find opportunities to keep up to date, to contribute, and to strengthen cross functional collaboration within rest of Customer Activation team: proactively propose locally relevant projects based on the yearly strategy you have built to reach company goals Qualifications What do you need to succeed: You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals and business results. You have a proven track record of creating results within the area of influencer strategies & tactics. Both in terms of brand building and as an effective media channel. With your experience within the industry and insight driven mind set you find innovative ways to engage our customers and stakeholders. You are business driven, customer focused, commercial, communicative and an excellent relationship builder. You have strong collaborative skills and look actively for opportunities to contribute with your expertise within your sales team and across Region South Europe. Education A formal education within Business, Communication &/or Marketing is meriting - if not, at least 3 years of working experience in relevant roles. Skills You have a strategic and analytical mindset with strong planning and prioritizing skills You understand synergies between owned, paid & earned media You have digital media knowledge and understanding of media effectiveness You have excellent communication skills, including fluent written and spoken English You are an excellent relationship builder You have the ability to connect influence scope to business impact Fluent in Microsoft Office – Word, Powerpoint and Excel Experience You have a proven track record of creating long-term and short-term results through the use of influencers and within the field of PR, Marketing and/or Media You have a fashion background/deep interest and knowledge of fashion You have experience in collaborating with agencies You know how to build a case proving the impact your contribution to the business You have experience in working with follow up through Google Analytics or systems that can showcase results within influencer marketing. Meriting capabilities within digital/tech and omni ways of working Additional Information Location: Milan – Italy Permanent Contract Benefit We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. All our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here . Electronic Ticket Restaurant for each working day of €6 Supplementary health care for employees 2 Smart working days a week Inclusion & Diversity H&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas . Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. Company Description H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M click here .
