ABOUT [ comfort zone ] Founded by, and still owned and run by the Bollati family in Parma, Italy, Comfort Zone is the skin care professional brand of the Italian Davines Group, a certified BCorp. With a distribution in selected spas and online stores in more than 40 countries, Comfort Zone offers professional treatments and home care products which combine performance and sustainability for immediate, visible results. Our conscious, science-based formulas are crafted in Parma using the highest-quality natural ingredients and recyclable, CO2 offset packaging. [ comfort zone ] has started its journey online in 2020 and has built a dynamic digital eco-system to accelerate its digital transformation. We are currently looking for culturally curious, inspired, sustainable beauty advocates to join our fast-growing brand and energetic team. We all need at least one purpose in life; ours is to do our best for the world, creating good life for all, through beauty, ethics, and sustainability. JOB MISSION Endorsing the sustainable values of our company, the mission of this role will be to take the lead of the digital eco-system and take it to the next level: boost brand awareness, generate brand love across all digital channels, recruit & retain, counting on your Team of experts: Media, CRM, Website & e-Trade Managers. DUTIES AND KEY RESPONSIBILITIES BUILD & EXECUTE THE GLOBAL DIGITAL STRATEGY Develop, convince, and deliver an integrated digital strategy for the skincare division Build & deliver a long term sustainable Global Digital P&L, exceeding budgeted Online Sales & Margin, while ensuring investment profitability across all geographies Build and coordinate strategic action plans with a global e-Team Ensure close collaboration with our key business units, building & ensuring e-business acceleration plans (US, China, ITA, UK, DE & NL) Create & share e-business guidelines and best practices to ensure consistency across e-channels & geographies Works closely with offline marketing & trade marketing function for tailored yearly calendars, exclusives, and promotion Works closely with communication on content creation and social media, and influence on digital needs to succeed Contribute positively to building the organization's "commercial" digital IQ Ensure clear & strategic reporting to the Brand & Company Board Spread e-commerce knowledge and opportunities through on going upskilling sessions & top management presentations. DIRECT E-COMMERCE Build & ensure execution of P&L: media performance, CRM capabilities, staff, education of key stakeholders (business units manager, company board, etc) Improvement of KPI on all steps of the consumer funnel from awareness to loyalty Set up performing user experience onsite, influencing actively our Corporate IT & Innovation Team. Quarterly top level reporting and competition analysis Lead the customer data strategy, promoting online to offline experience E-RETAIL & PURE PLAYERS Set up guidelines for e-retail success in relevant markets, influencing key stakeholders (UAE, Russia, Amazon US). Leading to Best in Class Customer Joint Business Plan Accompany our Export business Team in the success in China: TMALL, Red, Douyin, JD, Wechat: bring online expertise and challenge our Chinese distributor to ensure local success. PERSON SPECIFICATION AND REQUIREMENTS 7-10 years of cross-functional experience in E-Commerce, Digital Media, and Digital Marketing Experience managing or working for Pure Play Digital Retailers/ E-commerce retailers Luxury, Professional Health and Beauty Experience preferred Experience in managing a business with P+L accountability preferred Experience Managing multi-functional teams & Chinese Market preferred Fluent in English Strong relationship management skills to collaborate with peers across the world EQUAL EMPLOYMENT OPPORTUNITY In Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart. For this reason, Davines Group does not discriminate in employment on the basis of race, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status or other non-merit factor.
