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To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey! BAT ITALY IS LOOKING FOR A MULTICHANNEL ORCHESTRATION MANAGER SENIORITY LEVEL: Experienced professional
FUNCTION: Marketing
CITY & COUNTRY: Trieste, Italy
TYPE OF CONTRACT:Permanent Work arrangement: Hybrid(2 days from the office and 3 days in smart working) Geographic Scope: AME Region
ROLE POSITIONING AND OBJECTIVES As a Multichannel Orchestration Manager In our Marketing AME division, you will contribute to the acceleration of our Personalization capabilities, across several touchpoints (e.g. web, paid media, content, marketing automation), by leveraging consumer knowledge with a data-driven approach. The successful candidate will be accountable for planning and coordinating multi-channel projects for our AME markets, working closely with Growth Hub channel leads to sync touchpoint strategies. Once identified, you're accountable for project prioritization, aligning the roadmap with team capacity, global tech backlogs and third-party resource.
Reports to: Multichannel Orchestration Lead
WHAT YOU WILL BE ACCOUNTABLE FOR Map the consumer journeys to set a goal for each consumer segment and lead the consumer to the outlined destination Synchronize teams, content, channels, workflows, and data, to ensure that all resources work together to improve the EMs' consumer journeys Prioritize Growth Hub activities using qualifiers and setting thresholds Monitor the effectiveness of marketing campaigns and identify potential optimization strategies by making adjustments Leverage your digital marketing knowledge to identify and propose multi-channel projects ready to drive impact for AME markets Assist with cross-functional coordination, supporting with inputs/approvals from applicable teams when required (e.g. End Markets, Digital, Creative, Analytics, Legal, Ecommerce, Enhancement etc.) Gather the Growth Hub's resourcing requirements and runs capacity planning to ensure maximum value from the team Catalogue all the initiatives/growth viable products activated in order to facilitate a lift & shift approach across DRBUs/EMs Run and track the Maturity Assessment for each stream, in order to monitor the progress towards the capability roadmap Provide support and expertise to direct reports and junior colleagues, helping them to develop their careers and provide them with learning opportunities Follow digital trends and proactively propose innovative Martech solutions (e.g. startups, ML tools) to unlock value and formulates strategies to scale them Contribute to the inclusive team culture where people are recognized ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE Bachelor's Degree with relevant professional qualification 5+ years of directly related or relevant experience, preferably in digital marketing, brand management, omnichannel engagement, or consumer experience, preferably in a Strategic Consulting company Knowledge of project management including coordinating digital teams, agencies and third parties Digital marketing knowledge and an understanding of how to improve channels across the full marketing mix Knowledge of data-driven personalisation and marketing methods to offer a consumer-centric marketing approach Strong budget and resourcing management skills with the ability to make strategic decisions A mind for seeking efficiency and an interest in defining new processes An ability to work as part of a team, working on multiple projects for multiple collaborators at the same time Strong English language skills Excellent Communicator BENEFICIAL Second European language is advantageous Some familiarity with common MarTech inc. Salesforce, Adobe, Google Analytics etc WE ARE BAT At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT. Global Top Employer with 53,000 BAT people across more than 180 markets Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women's Day Best Practice winner Seal Award winner – one of 50 most sustainable companies BELONGING, ACHIEVING, TOGETHER Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! .
