The most trusted digital enabler team.blue is a leading digital enabler for companies and entrepreneurs. It serves over 2.5 million customers in Europe and has almost 2000 experts to support them. Its goal is to shape technology and to empower businesses with innovative digital services. Click here to read more about team.blue The business team.blue was created in June 2019 by the merger of regional leading hosting providers Combell Group, Register Group and TransIP Group and offers digital presence and enablement tools such as domains, hosting, email, VPS and applications to over 2.5 million SMEs, SoHo and developer customers across Europe. The group consists of 40+ respected local brands across Europe and over 2,200 employees . The role As Product Marketeer Web hosting & WordPress, you will work in a global and cross-functional environment. You will join the Webhosting & WordPress Product Unit and will work closely together with the product team and with the local marketing teams of our different brands. As a Product Marketeer, you will be responsible for keeping a close eye on the Webhosting & WordPress market and you will be researching the needs of our different target customer groups. You know our customers and our different brands best, but you also keep track of what our competitors are doing. By gathering this knowledge, you can figure out the best go-to-market strategy and messaging, keeping the customer wishes and market insights in mind. You will frequently write whitepapers on how to launch a specific product or feature, write marketing content, and monitor how the product is doing after launch. Responsibilities Drive go-to-market execution for a feature and/or product including methods for customer acquisition as well as customer retention Develop marketing segmentation including investigation and recommendation of applicable virtual markets Write and maintain product launch plans and act as a project manager during the execution Create marketing campaigns/programs and measure their effectiveness Gather metrics to measure the success of a feature/product launch so we know we are on the right track Develop and maintain marketing toolkits, product presentations and product content that can be shared with all the team.blue brands and marketing teams Create value propositions and messaging Required qualifications and experience At least 3 years of experience in a similar role Knowledge about the Web hosting and WordPress industry and how customers are using these products Be able to work independently and work on multiple projects simultaneously Good project management and organisational skills Fluent English language skills, spoken and written Strong written and verbal communication skills. You are a natural storyteller. You are result-driven, analytical and forward-thinking
