About usTalent Garden is a leading digital skills academy in Europe, empowering individuals and organizations to thrive in the innovation ecosystem through diverse learning experiences. With online, offline, and hybrid courses, corporate programs and work and events spaces we offer an unparalleled vision to combine work life and learning. Founded in Italy in 2011, Talent Garden has trained over 25,000 professionals in digital skills and business innovation. Developed tailored corporate education programs for Fortune 500 companies and have a network of 15 campuses in 7 countries hosting over 4,500 innovators from startups, corporate labs, investors, and SMEs.The roleWe're seeking a skilled Product Marketing Manager to join our outstanding team and enhance our digital presence. During this maternity leave cover (6 months), your mission will be crafting and executing comprehensive digital strategies for product marketing, driving revenue growth. Responsibilities Supervise the development and optimization of digital campaigns across various channels, including social media, email, search engines, and display advertising.Manage budget planning, forecasting, and goal setting in alignment with business objectives to ensure efficient resource allocation and optimal financial performance.Collaborate with our internal performance marketing team to generate qualified leads and collaborate with our internal content team to enhance creative outputs through top-notch campaign briefs.Create SEO-optimized website content and produce diverse content types for campaigns and customer touchpoints in collaboration with internal teams.Implement upper-funnel marketing initiatives such as Influencer Marketing, Partnerships, and Events to enhance brand visibility and expand our audience reach.Analyze campaign data, deliver insightful reports, and utilize HubSpot CRM for streamlined communication and lead management.Coordinate and promote online/offline events to engage our audience and foster community interaction.Monitor market trends and consumer behavior to identify opportunities for product promotion and growth.Conduct benchmark analysis for product innovation and collaborate with the product team on enhancements and new launches. About you You possess 4+ years of hands-on experience within Marketing, demonstrating a deep understanding of industry best practices and trends.You bring to the table both strategic and operative experience, allowing you to develop comprehensive marketing plans and execute them with precision.You embody a business-oriented, creative mindset with a strong visual eye, enabling you to develop innovative marketing strategies and compelling content.You excel in data collection, analysis, and interpretation utilizing CRM (Hubspot knowledge is a plus) tools to inform business decisions effectively.You thrive on challenges and eagerly embrace a high level of responsibility, showcasing your motivation to drive impactful results within the organization.You are proficient in both written and spoken Italian and English enabling seamless communication and collaboration across diverse teams.You can live anywhere but you can easily reach Milan. Perks and benefits Hybrid work environment (if your physical presence is not required for business reasons, you can work where you prefer) Access to all our co-working spaces across EuropeEdenRed ticket restaurantCompany-provided MacBookAccess to all the discounts, events, and networking opportunities available at our co-working spaces (P.S.: We are pet-friendly, so you can bring your furry friend to work) Selection processSubmit your application, send us your CV, and feel free to showcase your personality! If you prefer a creative format, go ahead :)Response time, we'll get back to you within 10 days if we're a match. If not, we'll still do our best to notify you promptly.Initial video call, an initial video call will be scheduled to assess cultural fit. Make sure to check out our company page beforehand.Next steps, for this role, there will be a couple of rounds of interviews along with a project work assignment, which will be presented in a group setting.Final step, the last stage in the process is a call with our CMO. At Talent Garden, diversity is our strength. We're committed to a safe, inclusive environment, welcoming applicants regardless of background. While we set high standards, we encourage individuals, especially women, not to let the fear of not being a perfect fit hold them back. We prioritize talent over traditional qualifications and invite passionate individuals to apply. Your unique strengths could make a valuable contribution to our team! You can read our privacy policy here.
