We're looking for a B2B Product Marketing Specialist for our Test Automation portfolio of brands that will work within a successful and experienced marketing team to help grow the brands and strengthen their market presence. Ranorex is a leading low-code UI test automation tool that provides end-to-end testing of desktop, web and mobile applications. DesignWise is a cutting-edge test design platform that helps users deliver higher-quality software faster. Test Automation is one of the fastest-growing markets in software, and Ranorex prides itself as a leader in the market. Our offices are located in Houston and Austin, TX; however, remote applicants may apply without a requirement for future relocation. We are a worldwide brand, therefore, bilingual and multilingual applicants (e.g. English, German, Spanish, etc.) are highly demanded. This individual must embrace and enjoy working in a start-up environment with backing from a much larger entity. If you are used to complete delegation of responsibilities to others or slow rollout of programs, this is not the role for you. We are looking for a hands-on individual to drive revenue with tactical execution of our business model. The ability to multitask, adjust processes, work with both internal and external clients, and maintain a positive drive are extremely important. The ability to handle the pressure of deadlines and manage a pipeline of projects for multiple products and brands is a must. The Product Marketing Specialist is responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Their efforts should help the company earn more revenue. The Product Marketing Specialist will participate in each stage of marketing, including:The product's pricePromotion plans for the productWhere to market the productProduct features and benefits for customers The Product Marketing Specialist might communicate daily with:The sales team about how to sell the productsManagement on strategyMarketing communications on advertising placement or social media marketingProduct development on product functionality Day-to-day Activities & Responsibilities:Market AnalysisBe an expert on the market including who the buyers are, how they buy and whyGather and conduct market research to understand what customers wantResearch how the company's products compare to the competition'sDefine product positioningDevelop positioning and messaging to differentiate products in the marketCommunicate the proposition to Sales (i.e. why customers should buy)Create a plan for communicating a product's strengths through marketing channels, such as advertisingCreate and manage programs to generate demand for the productResearch and stay up to date on trending keywords and marketing innovationsAnalyze data about various marketing initiatives to identify those with the best chance of successLead product marketing content development to support marketing initiativesDevelop the collateral and sales tools that support the selling processDevelop and participate in marketing and product customer facing webinarsDefinition and delivery of sales trainingWork with management to set competitive pricingWork with Product Management to define the product strategy and roadmapTranslate customer requirements into actions for product developmentBe involved in creating and managing marketing budgetDeveloping and executing product launch strategiesBe able to handling multiple products, brands, and technologies Key Competencies:Minimum of 2 years experience in a similar or related positionB.S. in Marketing or Product Management or other related discipline preferred or equivalent work experiencePMP Certification is a plusCan demonstrate technical troubleshooting and analysis abilityHighly organized and results-orientedAbility to work independently and productively under pressureAbility to learn new tools and technologies quicklyFundamental understanding of software development life cycle requiredExperience in QA and test automation market is a plusSalesforce experience a plusHighly skilled with tools such as Microsoft Office (Excel, Powerpoint, Word) and Google Workspace (Sheets, Slides, Docs)Excellent written and verbal communication skillsExcellent technical presentation skillsCan demonstrate integrity, accountability, respect and commitment https://www.idera.com/legal/privacystatementBy clicking on the "Apply Now" button, you understand and agree that the use of Idera's website is subject to Idera Terms of Use and Idera's Privacy Statement, including the fact that Idera and its subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.
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Idera, Inc and it's subsidiaries are committed to respecting and protecting the privacy of its customers, job applicants, partners and website visitors. For more information about our Privacy Statement, please go to https://www.idera.com/legal/privacystatement . By clicking on the "Apply Now" button, you understand and agree that the use of Idera's web site is subject to Idera Terms of Use and Idera's Privacy Statement, including the fact that Idera and it's subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.
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