Data, Analytics & InsightNew York,New YorkSan Francisco,CaliforniaLos Angeles,CaliforniaMinneapolis,MinnesotaChicago,IllinoisGoogle via Media Futures Group - A little about usGoogle has consolidated its media agency partnership into WPP's GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results. The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to Google's business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.About the roleAs the Senior Analyst, you will help the Analytics team in being accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence.Some of the things we'd like you to do:Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plansPlay an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll outRecruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionalsLead the creation of clear, robust and thought-provoking campaign reviews and insightsWork with Account teams to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answersTo help deliver "best in class" analytical capabilities across the agency with the wider analytics team, including the use of new methods, techniques, tools and systemsDevelop innovative marketing campaigns and assist clients to define objectivesA bit about yourself:Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)1-3 years of experience working in a data based roleExperience managing a team and ability to delegate effectivelyProficiency with systems such as SQL, Python, and 'R'Exposed to measurement of both Direct Response and Brand Awareness campaignsExcellent at presenting data in a visually engaging and insightful manner that cuts through the noiseStrong organizational and project management skillsStrong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzedEstablished and professional communication, presentation, and motivational skillsOur mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to ****** or call (212) 297-8507 and let us know the nature of your request and your contact information.#J-18808-Ljbffr
