Trade Marketing Manager - Large Scale Retail - Genova O Milano

Azienda Our client is a multinational corporation in the FMCG industry.
Job Description Develops trade marketing strategy and product promotion tactics for the industry.Lead commercialization strategy and introduction of new items and new brands.Creates branded in-store environment, through unique merchandising, signage and displays, to engage consumers, drive trial and encourage repeat purchase.Supports field sales in the execution of the trade plans while ensuring that product features & benefits and brand values & equity are properly communicated.Supports field sales in the development of sales programs, sales tools, and customer specific initiatives.Perform tasks related to customer specific item setup, pricing and in-store activations.Utilizes data to analyse market trends, using industry statistics, market research and customer interaction.Develops competitive evaluation for assigned accounts and recommends changes or deletions to product portfolio.Oversee and drive ROI via performance-based and brand-building marketing strategies to enhance customer experience and successfully attract and retain customers.Analyze and report on relevant business metrics to understand the health, challenges and growth opportunities.Assess financial performance of marketing programs against projections and KPI's.Performs other work, as assigned. Competenze ed esperienza Bachelor's degree in business or marketing and 3+ years of trade marketing experienceExcellent knowledge of English and Italian, knowledge of an additional language will be considered a plusIt is mandatory to have had international experience or worked in a global teamStrong analytical skills, organization and planning skillsExcellent communication skills, both verbal and writtenAbility to balance multiple priorities and meet deadlinesStrong presentation skills and an ability to influence othersIntegrity, ownership, leadership, passion for winning and trust are part of your DNA.Exceptionally strong focus and continually searching for ways to improve and accelerate.Analytical when problem solving and managing budgets. Ability to think proactively, creatively and prioritize.Experienced or motivated to work in an international and diverse environment.Independent work ethic. Completa l'offerta Ottima opportunità di carriera.

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