Digital Marketing Specialist

At The Wise Seeker, we are actively seeking candidates to join a leading company in the electronic musical instruments industry.Location: Hybrid Remote: to Theale, UK or Milan, Italy officesTasksPlan, develop, and implement paid campaigns, tracking performance and optimizing based on data-driven decisions.Formulate campaign strategy, research keywords, analyze competitors, and conduct continual testing and optimization.Manage daily operations of paid campaigns, including bid management, budget management, impression share monitoring, and performance tracking.Optimize overall account and platform performance, ensuring adherence to best practices.Analyze trends and insights to optimize account spend and performance.Coordinate with marketing and creative teams for implementation of testing and optimization plans.Build strong relationships with internal teams and global counterparts.Own regular reporting and analysis of paid campaigns, presenting results and insights to stakeholders.Stay informed on latest search engine/technology trends and changes impacting marketing goals.Utilize various tools for data-driven approach to campaign creation, targeting, and optimization.RequirementsMinimum of 3+ years of demonstrable experience in managing high-quality paid campaigns across multiple platforms.Experience in handling large budgets and multiple campaigns at scale.Proven track record of driving strong paid performance.Ability to analyze data and produce optimized account strategy.Commercially minded, organized, and highly accurate with numbers.Strong analytical abilities in Excel.High ability to prioritize and self-manage projects.Entrepreneurial "test & learn" mindset.Strong presentation skills.High knowledge of best practices in digital marketing.Solid understanding of SEO principles.Experience with Analytics platforms (GA4, Adobe Analytics).Excellent attention to detail and highly organized.Ability to work in a fast-paced environment and meet deadlines.Desire to further expand and develop digital marketing skills.Additional language is a plus.Experience/knowledge of the music products industry preferred.BenefitsPensionParkingHealthcare#J-18808-Ljbffr